{"id":8286,"date":"2018-05-23T10:52:14","date_gmt":"2018-05-23T14:52:14","guid":{"rendered":"http:\/\/www.torontoheschel.org\/?page_id=8286"},"modified":"2018-06-21T10:22:32","modified_gmt":"2018-06-21T14:22:32","slug":"marketing-branding","status":"publish","type":"page","link":"https:\/\/www.torontoheschel.org\/strategic-plan\/strategic-enablers\/marketing-branding","title":{"rendered":"Marketing & Branding"},"content":{"rendered":"

Strategic Enablers: Actions to Facilitate Ongoing Improvement<\/h3>\n

<\/i> Marketing & Branding<\/h2>\n

Recently, the Board\u2019s Marketing and Branding Committee conducted brand focus groups to help clarify how to position the school. The Committee then embarked on a website redesign to bring the new positioning to life.<\/p>\n

The goal of the website is twofold:<\/strong><\/p>\n

    \n
  1. To attract new prospects through visual storytelling techniques; and<\/li>\n
  2. To allow current parents and families to interact efficiently with the school (e.g., forms, payments, etc.)<\/li>\n<\/ol>\n

    The website allows users to move around the site seamlessly and have a positive experience on the site.<\/p>\n

    Moving forward, the following goals will enable further prioritization of our marketing\/branding approach<\/p>\n

    Short Term<\/strong><\/p>\n

      \n
    • Develop a robust marketing plan for the school with a dedicated marketing budget and in alignment with school plans for communications, fundraising, etc.<\/li>\n
    • Hold focus groups for Heschel branding and messaging<\/li>\n
    • Apply consistent messaging to Heschel communications and social media platforms<\/li>\n
    • Plan for a prospect acquisition campaign to bring the new positioning to life (print, digital and social)<\/li>\n
    • Drive traffic to Heschel marketing vehicles<\/li>\n
    • Continue to build on new website \u2013 including enhancing mobile experience<\/li>\n<\/ul>\n

      Medium Term<\/strong><\/p>\n

        \n
      • Further activate Heschel\u2019s marketing plan<\/li>\n
      • Develop additional tactics to bolster branding<\/li>\n
      • Address leveraging education and Jewish blogs as marketing tools for the school<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        Strategic Enablers: Actions to Facilitate Ongoing Improvement Marketing & Branding Recently, the Board\u2019s Marketing and Branding Committee conducted brand focus groups to help clarify how to position the school. The …<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":8280,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-strategic-plan.php","meta":{"footnotes":""},"acf":[],"yoast_head":"\nMarketing & Branding - The Toronto Heschel School<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.torontoheschel.org\/strategic-plan\/strategic-enablers\/marketing-branding\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing & Branding - The Toronto Heschel School\" \/>\n<meta property=\"og:description\" content=\"Strategic Enablers: Actions to Facilitate Ongoing Improvement Marketing & Branding Recently, the Board\u2019s Marketing and Branding Committee conducted brand focus groups to help clarify how to position the school. 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