Fundraising

Short/Medium Term

Mainstream fundraising:
- Obtain 100% parent family participation in fundraising campaigns
- Increase the number of gifts from current grandparent families
- Increase the number of staff gifts
Seek new fundraising participants, including major gifts:
- Make in-roads into alumni and alumni parents
- Cultivate major gifts
Broader fundraising campaign:
- Maintain the Heschelian approach throughout the campaign
- Hold another successful golf tournament, and identify exciting new ways to expand the campaign
Continue robust stewardship
Enhance fundraising linkages to Board activities

Long Term

Continue the annual campaign for parents with full participation as the goal
Continue cultivation of alumni with events and campaign to engage them as supporters and donors
Create engagement opportunities for Grandparents and Alumni Families so that they see Heschel as one of their top giving priorities
Create a major gift campaign that reaches parents, grandparents, alumni and community members who deeply believe in and have the capacity to generously support the school
Continue robust stewardship plan

Strategic Enablers

Marketing & Branding