Recently, the Board’s Marketing and Branding Committee conducted brand focus groups to help clarify how to position the school. The Committee then embarked on a website redesign to bring the new positioning to life.
The goal of the website is twofold:
The website allows users to move around the site seamlessly and have a positive experience on the site.
Moving forward, the following goals will enable further prioritization of our marketing/branding approach
Short Term
Medium Term